Jump to main content

You make Ubuntu
You use Ubuntu
You talk Ubuntu
Ubuntu is yours

The Ubuntu Brand Guidelines exist so we can all communicate Ubuntu with the same precision we use to make it.

Ubuntu colours arranged as a dot pattern

Why do we need guidelines?

Our values should be evident wherever Ubuntu is encountered, whether online or via traditional marketing material. If we follow these guidelines consistently, the brand will grow strong enough to attract people, encouraging them to look even more positively on the product itself.

These guidelines provide everything you need to create professional communication
materials that will build the Ubuntu brand. To help ensure the continued success of Ubuntu, please use them.

Our values

We believe everyone has the right to a great computing experience — and we also believe it should be free. Ubuntu is the result of a growing community, working together to provide just that. As such, the Ubuntu brand embodies four values:


Ubuntu celebrates freedom. Freedom to choose, to change, to participate.


You can depend on Ubuntu. Like the people who make it, it is trustworthy and keeps its promises.


Ubuntu is crisp and clean in engineering and attitude. There is beauty in the precision of the process and product.


Working together is at the heart of Ubuntu. It is the essence of ’humanity towards others‘.

Brand ›

Learn about the elements that constitute the Ubuntu brand and how to use them, such as the Ubuntu and Canonical logos and product photography.

Web ›

Find out about Vanilla Framework, created to ease design and development of Ubuntu and Canonical sites, and free to use on your own projects too.

Font ›

Learn more about the Ubuntu font family, the available fonts, weights and languages, and how to get it for free.

Downloads ›

Search, filter and download our files from our archive of official Ubuntu brand assets.